A bold visual identity for a next-gen AI startup
Nova Labs needed a brand that felt both technically credible and human. The result is a system built on geometric tension — sharp angles softened by warm color.
AI brands default to cold blues and sterile grids. Nova needed to stand out while still signaling intelligence and precision.
I built the identity around a custom wordmark, a restricted palette of red and near-black, and a motion language that uses controlled chaos — structured randomness.
Nova's rebrand launched to 12k followers on launch day. The brand has been featured in three design publications.