Redesigning a complex SaaS tool for clarity and adoption
Orbit's analytics platform was powerful but unusable. Non-technical stakeholders could not extract the insights they needed without help from the data team.
The interface was built for data engineers, not business users. Every report required technical knowledge to configure, creating a bottleneck that frustrated both teams.
I redesigned the report builder with a guided, template-first approach. Business users could now create the reports they needed in minutes, without touching a single query.
Self-service report creation increased by 340%. Data team support requests dropped by 60%. NPS score improved from 22 to 61.